This article explores the ideas around colour therapy and the home. Many consumers are now using colour therapy in the home to help represent emotion, mood and feeling in the home.

Colour therapy also known as “chromatherapy”, is a method of using colour for its healing qualities; temples were built entirely dedicated to the practice, with coloured glass employed to create the tone of a room.

Feeling blue

The use of blue in interiors is thought to add calm and relaxation and help with depression and pain. Blue is often used in hospital settings as it is thought to help bring down blood pressure and slow the heart rate.

Hunger Pains

Moreover, the use of colour is carefully considered by many of our favourite brands. McDonalds, Burger King, KFC are known for their logos using reds and yellows. Colours thought to help stimulate hunger.

Colour Associations

Therefore, does the use of colour create certain perceptions?

The past few years have seen consumers having to make many adaptation to their lives, particularly in the home as we have all lived in isolation during the COVID pandemic. Consumers have focused on making the home work for them during this time in order to help with the constraints placed on us as a population. Many consumers focused on creating home offices to help with their new working situation, whilst others looked at making the living and reception rooms more relaxed and calming. Gardens were also used as an outdoor retreat. How did colour factor in their choices?

Various websites suggest that red will stimulate conversation in a dining room. It is also thought to increase your earning power when used in a home office. Blue, is advised for bedrooms to help bring a feeling of calm. Sunny yellow is known for its positive powers – perfect for kitchens and bedrooms. Purple drums up connotations of regal associations will knock the socks off your guests.

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